Logo and Branding Guide

Branding Guidelines

This style guide describes the visual elements that represent Davis Catalyst Center, including logo, colors, type and graphic usage. These elements are valuable assets. Anyone responsible for creating materials or designs is expected to follow these guidelines, including internal staff members and vendors performing services. These logo standards help send a consistent message of who we are. Every staff member is responsible for protecting the center’s interests by preventing unauthorized or incorrect use of the Davis Catalyst’s name and logo. In a situation where this guide isn't helpful, please consult with the school administration for guidance.

WHY BRANDING?

A company or school will create a logo, choose colors, select a typeface, and distribute gear to create a visual identity system for the school.

Over time, the logo, type, and colors (wherever they are seen) will become familiar to others. If consistent, our “brand” becomes instantly recognizable as the Catalyst Center. The group of these items (logo, colors, typography) is called our "visual identity.”  Individual parts of our identity system are not that important—but when they are used together consistently and in relation to what we do, they eventually become what people think of us as a school.

If the different parts of our system are used consistently and in good taste, it will speed up and solidify a positive "brand" in people's minds. Please use this guide to help design and specify collateral items that will help the brand-building process. This guide won't cover every use case for our logos or colors but should be a good start. Keep in mind what a "brand" is and how we can help maintain it by using our "visual identity system" well.

THE CATALYST CENTER LOGOS

The following logs and typefaces comprise the official branding guide for the Catalyst Center.  The images are available in multiple file formats to download and use in the production of gear.

GUIDELINES

The images contained within these files should serve as the ONLY versions of our logos and typefaces. Please keep colors consistent. These and other color specifications are found in the “Style Book”.

Typeface

Click the links below to download the official fonts:

Montserrat Black (used for the word "Davis Catalyst")

Clarendon URW Wide Medium (used for the "Professional Playgrounds")

Colors

Consistency in color throughout all media and graphic productions is essential. When the logo is reproduced, please adhere the color guidelines.  For flexibility, all logo variations are provided in full-color, two-color, one-color, gradient, reversed versions and black and white. See our "Style Book" for other color logo use.

Logo Clear Space

For best impact and easy recognition, the logo should not be crowded by other visual elements. Reserve clear space around it (1.5X minimum), as indicated by the grid behind the logo. In case of using only the abstract mark, you should maintain the same 1.5X clear space all around. See "Style Book" for Correct and Incorrect examples.

 

Logo

WHICH FILE FORMAT SHOULD I USE?

JPG - RGB WEB - These can be used for print or web; the files can only be used at same size or smaller. All jpg logo files available here are created only at web resolution and should not be used for high quality prints. These will degrade if enlarged.

JPG – CMYK - Use CMYK for any project design that will be physically printed, not viewed on a screen. If you need to recreate your design with ink or paint, the CMYK color mode will give you more accurate results.

PNG TRANSPARENT - These are versions of the logo with transparent backgrounds and can be used in Microsoft Office applications. These can be placed over different color background areas while maintaining the integrity of the logo. These will degrade if enlarged.

PDF - PDF images are ideal for printing, especially for graphic design, posters, and flyers. PDF images are also an ideal choice for storing images online when you intend them to be downloaded. PDFs keep your images in one packet so viewers can print and save designs and booklets easily.

VECTOR - High-resolution files best suited for high-output print production (clothing, signs, banners, promotional items, etc.). These files are scalable both larger and smaller.

Click on a logo for style, download options and file formats.